How Providers Can Help Patients Understand the Insurance Marketplace
Monday, January 28, 2013
by: VNAA Policy Team

Section: Public Policy and Advocacy




VNAA was invited to participate in a stakeholder call with the Centers for Medicare and Medicaid Services (CMS) to learn about the new health insurance exchanges, which have been rebranded as health insurance marketplaces.

The Department of Health and Human Services has revamped the look of Healthcare.gov to make it easier for individuals to use. CMS is reaching out to providers and other stakeholders to educate consumers on the new health care marketplace.

Information for partners:
CMS has developed a Website for providers to get information on the new insurance marketplace to share with patients. Click here to review the materials including a resource packet, under “Resources to Help.”

Some of the materials for providers include brochures in multiple languages to print and use to inform patients on the following issues:
  • Value of health insurance
  • Overview of marketplace
  • Small Business Health Options Program
CMS has also developed a Widget for providers to place on their Website to help patients easily navigate to the insurance marketplace Website. Click here to get the Widget code. It is found below icon that says “Need Health Insurance?” on the provider Website.

CMS has also developed a listserv to keep providers up-to-date on the insurance marketplace. You can sign up on the lower right hand side of the screen of the provider information Website. You can also contact partnership@hhs.cms.gov to get connected with regional offices and other groups on a state and local level.
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